Advertising Campaigns

Geico has one of the most creative ad campaigns in history. The Martin Agency devised this plan because of a common mistake. When people pronounced Geico they said it as “gecko.” The Martin Agency decided to use that to their advantage. They doodled a gecko, liked it, and coupled it with the knowledge that animals create a strong connection between companies and customers, the idea created a revolutionary way to market an insurance company, rest is history! In this hub I will look deeper at the advertising and marketing of Geico, and the agency that made it happen.

Gieco's lighthearted approach to marketing works in that "consumers are hit with so many messages every day, and the comedic aspect is appealing to them," according to Liz Ball, the President of TFI Envisions, a studio that runs ad campaigns.